The success of the exhibition and its continuous improvement and development, relies heavily on the targeted promotions for attracting visitors. The advertising expense is estimated to exceed EUR 120,000 and it will include television advertising on the largest panhellenic television networks, radio spots, printed and online ads, targeted views through social media and sending newsletters to businesses Retail, Wholesale and Catering.

Also, in the program includes the promotion of the exhibition to countries abroad (Cyprus, Germany, France, Italy, Bulgaria and other Balkan countries) through print advertising in foreign sectoral magazines, participation of the organizing company O.MINDCREATIVES in exhibitions abroad and co-operation with chambers of commerce and embassies.