The success of the exhibition and its continuous upgrading and development, is based to a large extent on the promotions to attract targeted visitors. Advertising expenditure is estimated to exceed 120,000 euros will include television advertising on the largest television stations nationwide, radio spots, print and electronic advertisements, targeted views through social media and sending newsletters to retail, wholesale and mass catering companies.

The programme also includes the promotion of the exhibition to foreign countries (Cyprus, Germany, France, Italy, Bulgaria and other Balkan countries) through printed advertising in foreign sectoral magazines, the participation of the organising company O.MIND CREATIVES in European - and not only - exhibitions and its cooperation with chambers of commerce and embassies.